For developing countries, such as the Philippines, we have a golden opportunity to do three things. The first is to leapfrog into green technology and industrialization. Scientists and researchers in developing countries, hampered by lack of resources, have been creative and persistent in addressing energy and water shortages, inadequate infrastructure, and the need sewerage. The poorest of the poor or those in the bottom of the pyramid (BOP) will need and are willing to pay for these services and infrastructure if the price is right. This is a large market and coupled with the other income classes may be able to create the second important aspect of a sustainable economy: a domestic market built on green innovation. The third aspect is the tremendously profitable area of retrofitting. By retrofitting, I mean, modifying what we use today to make it greener and more efficient. Retrofitting is a good alternative if capital is scarce and expensive to access.
Check out Eng Chan’s cutting edge furniture using recycled automotive engine parts.