William McDonough on cradle to cradle design

An awesome video podcast on how the green cities should be built. Design should incorporate a "cradle-to-cradle" ethic. Unlike the limits to growth thesis of some, McDonough asks how growth should be done. This question is especially relevant for those in the developing world, who need to "grow" out of the abject poverty they are currently in.

From TED.com (verbatim quote)

William McDonough on cradle to cradle design
Length: 20:11Posted: Apr 2007

About this Talk

Architect and designer William McDonough asks what our buildings and products would look like if designers took into account "All children, all species, for all time." A tireless proponent of absolute sustainability (with a deadpan sense of humor), he explains his philosophy of "cradle to cradle" design, which bridge the needs of ecology and economics. He also shares some of his most inspiring work, including the world's largest green roof (at the Ford plant in Dearborn, Michigan), and the entire sustainable cities he's designing in China.

About William McDonough

Architect William McDonough believes that green design can prevent environmental disaster -- while...

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